Purpose Of Job

The purpose of a Trade Development Representative position is to enhance the business’s market presence by increasing subscriber registrations within a designated market zone, identifying and recruiting agents, and analyzing the needs and potential of dealers. The role focuses on driving sales growth and fostering relationships with both existing and prospective clients. He/she also plays a crucial role in facilitating and enhancing trade relationships between businesses and potential markets.

About ABH

ABH Partners Plc is a leading consultancy and human resources sourcing firm in Ethiopia with about 18 years of experience in supporting the implementation of development programs and projects. ABH exists to fuel synergistic societal growth by harnessing local knowledge and international standard. Dedicated to the betterment of societal development, technical assistance, and knowledge management, ABH has gained credibility and industry experience in the development sector in general. ABH partners would like to invite applicants who meet the below requirements to apply for the position of TDR.

Title: Trade Development Representative

Location: Addis Ababa

Duration: Contract

Required number: 10

Starting Date: Immediately after contract agreement concluded

Duties and Responsibilities:

• Meeting daily, weekly, and monthly targets for SIM card and airtime sales
• Onboarding, activating, and following up with micro-merchants
• Onboarding Brand Ambassadors and following their operation on the trade along with DSAs
• Qualify leads from marketing campaigns as sales opportunities
• Contact potential clients in person, through calls, and emails
• Present our company products and services to potential clients
• Identify client needs and suggest appropriate products/services
• Build long-term trusting relationships with clients
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) clients
• Report to the immediate supervisor on (daily, weekly/monthly/quarterly/annually)
• Stay up-to-date with new products/services and new pricing/payment plans
• Possessing excellent knowledge to enhance customer support
• “Getting the sale” using various customer sales methods
• Forecasting sales, developing “out of the box” sales strategies/models and evaluating their effectiveness
• Evaluating customer’s skills, needs and building productive long-lasting relationships
• Report and provide feedback to immediate supervisors using financial statistical data
• Maintain and expand the client database within your assigned territory.

Job Requirement

• BA/BSc in Marketing, Business Administration, Accounting, Finance, Economics, Sales, Management, Computer Science, Information Technology, Engineering and related fields
• A minimum of 1 year hand on experience related to the position
• Experience in team building, leading and related tasks is preferable.
• Excellent interpersonal and communication skills.
• Proven work experience as a Trade Development Representative, or similar role
• Hands-on experience with multiple sales techniques (including cold calls)
• Track record of achieving sales quotas
• Familiarity with MS Excel (analyzing spreadsheets and charts)
• Understanding of sales performance metrics
• Excellent communication and negotiation skills
• Ability to deliver engaging presentations
• Knowledge of mediation and conflict resolution techniques is preferable.
• Excellent oral and written English skills, Amharic, and the local language.