Ahadu Bank S.C. is a conventional commercial bank which is established by Ethiopians and foreign nationals of Ethiopian decent. Complying with the country’s business law and National Bank of Ethiopia procedures, and comprising of a team of reputable professionals, veteran bankers and, prominent businessmen, have been gathered to make a foot print on the banking sector with a unique business model.

Responsibilities

• Develop short- and long-term plans and budgets for the marketing and branding activities, monitor progress, assure adherence and evaluate performance
• Plan and execute marketing initiatives including ATL & BTL campaigns, events, sponsorships and corporate social responsibility programs
• Coordinate and oversee programs, technical assistance and resource materials to assist branches in the marketing, communications and positioning of their activities;
• Oversee strategies and marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to ensure that all marketing materials are in line with the bank’s brand identity.
• Measure and report on the success of marketing campaigns and events including assessing ROI and KPIs
• Conduct relevant market research regularly, coordinate and oversee the research and monitor trends;
• Develop & maintain strong working relationship with partners, creative teams, external agencies and vendors to deliver work on time & within the allocated budget.

Job Requirements

Qualification : MSC, MA, BSC, BA in Communications, Marketing Management, Business Administration or other related fields of study

Experience : 5/7 years of experience in relevant position in the banking industry of which 2 years as Senior Communication Officer or equivalent position