Are you a digital marketing expert with a talent for social media and website management? MOTIVE AFRICA (MA), a distinguished women-owned and ISO-Certified enterprise, is seeking a Freelance Social Media & Website Manager to join our dynamic team! If you’re passionate about content creation, website optimization, and driving online engagement, this could be the perfect opportunity for you.

About MOTIVE AFRICA (MA)

MOTIVE AFRICA (MA) ISO-Certified enterprise committed to delivering training and consultancy services that foster economic development, drive business expansion, and unlock investment opportunities. Founded and led by Tirsit Tefera, a seasoned expert in master training and curriculum design, MA has successfully executed diverse consultancy engagements in key areas such as business development, coaching, women’s empowerment, leadership enrichment, e-learning, and addressing gender-based violence (GBV).

With a team of skilled technical specialists, MA fuses localized and international expertise to provide top-tier consultancy services tailored to client needs. Our commitment to exceeding expectations, alongside a rich blend of local and global experiences, enables us to consistently deliver transformative results. Having empowered over 120 private companies and trained more than 755 participants nationwide, MOTIVE AFRICA is on a remarkable journey of creating lasting change.

Job Description

As a Social Media & Website Manager, your responsibilities will include:

• Social Media Management: Develop and implement content strategies across platforms (Instagram, Facebook, Twitter, LinkedIn). Manage daily posts, monitor interactions, and create engaging content aligned with our brand’s mission and values.
• Website Management: Update and maintain our website using platforms like WordPress or Wix. You’ll ensure all pages are visually appealing, up to date, optimized for SEO, and mobile-friendly.
• Content Creation: Collaborate with our marketing team to create compelling written content, infographics, and graphic designs that enhance our online presence.
• Analytics & Reporting: Monitor and analyze performance metrics using tools like Google Analytics, social media insights, and SEO tools. Provide actionable insights and recommendations.
• Campaign Planning: Help plan and execute social media campaigns to promote training programs, consultancy services, and special initiatives related to our consultancy work.
• SEO & Content Strategy: Ensure that website content is optimized for search engines and aligned with our digital marketing goals.
• Email Marketing: Assist with creating email newsletters, announcements, and promotional campaigns to engage our community.

About You

Minimum Requirements

Experience:

• At least 2-3 years of experience in social media management and website administration.
• Demonstrated success in growing social media presence and increasing online engagement.
• Solid understanding of website management, SEO optimization, and analytics tools like Google Analytics.
• Proficiency with content management systems such as WordPress, Wix, or similar platforms.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Educational Background:

• Bachelor’s degree in marketing, Communications, Graphic Design, Business Administration, or a related field. Relevant work experience may also be considered in lieu of formal education.

Required Skills:

• Social Media Management: Experience managing Facebook, Instagram, LinkedIn, TikTok, and Telegram, with knowledge of trends, best practices, and algorithms.
• Content Creation: Strong skills in creating engaging content, writing, and using graphic design tools like Canva or Adobe Creative Suite.
• Website Management: Experience with WordPress or Wix and basic HTML/CSS knowledge for website updates.
• Analytics & Reporting: Proficiency in Google Analytics and social media tools to track and analyse performance metrics.
• SEO: Knowledge of SEO best practices for optimizing website content and improving search engine rankings.
• Campaign Management: Ability to plan and execute social media campaigns and manage content calendars.
• Paid Ads (Optional): Familiarity with Facebook Ads and optimizing paid campaigns.
• Communication: Strong communication skills for collaboration with teams and clients.
• Time Management: Excellent organization and ability to manage multiple tasks and deadlines efficiently.
• Work Independently: Strong attention to detail and the ability to work independently to meet deadlines.
• Creativity: Creative problem-solving and a collaborative mindset.

Preferred Skills (Not Mandatory): 

• Experience running paid social media ad campaigns (Facebook Ads, Instagram Ads).
• Familiarity with video editing for social platforms (TikToks, Cupcut, ).
• Experience with email marketing platforms like Mailchimp or Constant Contact.

Benefits

• Flexible Hours: Work remotely on your own schedule.
• Competitive Pay: Hourly or per-project rates based on your experience.
• Portfolio Growth: Build your portfolio by working with an innovative, mission-driven company.
• Long-Term Opportunities: Potential for ongoing projects and extended collaborations.