Awash Bank was established by 486 founding shareholders with a paid-up capital of Birr 24.2 million and started banking operations on Feb. 13, 1995.The number of shareholders and its paid-up capital increased to over 5400 and Birr 10 billion, respectively. Our total assets reached Birr 150 billion with over 660 branches found across the country, Awash Bank continues to be leading private commercial Bank in Ethiopia.c

Job Summary

The jobholder is responsible to implement and manage the social media and digital marketing strategy that promote the Bank’s brand, products and services; maintain a brand’s online presence and sales by managing marketing message on various channels like social media networks, Google Ads, website content and email marketing. S/he builds a corporate image by delivering a strong and cohesive marketing message to public.

Job Requirement

Qualification & Experience : BA Degree in Accounting, Economics, Business Administration, Business Management or related field preferably in Marketing/Digital Marketing plus a minimum of six (6) years related experience.

• Training on Digital Marketing (added advantage)
• Masters in a Business-related course (added advantage)

Should at minimum possess:

• • Knowledge of SEO and web optimization
  • Familiarity with data analytics tools
  • Experience in creative content creation, marketing communication, and digital communication.
  • Understanding of social media platforms
  • Knowledge of Digital campaign management

V. No HO/00753/24