General Duties and Responsibilities:

Plan, and conduct market intelligence activities that involve collecting information about the company’s market – trends, competitors, and customer monitoring; and analyzing that information for the purpose of accurate and confident decision-making in determining strategy such as market opportunity, market penetration strategy, and market development.

Specific Duties and Responsibilities:

• Plan, organize, and direct market intelligence activities of the Company.
• Initiate market intelligence for collecting information about customers and competitors, and analyze findings to uncover potential new customers and/or emerging markets.
• Conduct market intelligence on a given market, and make recommendations to capitalize on opportunities and help direct strategy to assist the company in reaching its business objectives.
• Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.
• Study market conditions, regulations, competitors, products, business publications and customers to direct company decision making processes.
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provide input to top management.
• Conduct various client interviews or surveys to identify trends and make recommendations to top management.
• Maintain an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modeling and analysis.
• Maintain strict confidentiality of sensitive information.
• Perform other duties as assigned by the Company.

Required Number           :  1(One)

Qualification                    :  BA Degree in Marketing Management or Business Administration or related field

Work Experience            :  6 years for BA graduate in related role

 Required Competence    :

• Computer skill, excellent written and oral communication skills, English language proficiency.
• Strong research and analytical skill.
• Networking and conversation ability.
• Digital skill – well versed in internet advertising and media.