Company: Niyat Consultancy PLC

Overview

Niyat Consultancy PLC is looking for a Senior Digital Marketer to lead our digital marketing efforts. The ideal candidate will be responsible for developing and executing innovative digital strategies that drive brand awareness, engagement, and revenue growth.

Main Objectives and Key Results

Objective 1: Enhance Brand Visibility

• KR1: Increase organic website traffic by 30% within one year.
• KR2: Grow social media followers by 25% across all platforms.
• KR3: Achieve a 20% increase in brand mentions online.
• KR4: Improve search engine ranking to top 5 for key target keywords.
• KR5: Launch 3 major brand awareness campaigns annually.
• KR6: Generate at least 50 media mentions per quarter.
• KR7: Collaborate with influencers to reach 100,000 new potential customers.
• ·KR8: Develop and publish 12 high-quality blog posts per year.

Objective 2: Drive Digital Engagement

• KR1: Increase email open rates to 25% and click rates to 10%.
• KR2: Achieve a 15% engagement rate on social media posts.
• KR3: Conduct bi-monthly webinars with at least 100 attendees each.
• KR4: Generate 500 new leads through digital channels per quarter.
• KR5: Implement a customer feedback system with a 90% response rate.
• KR6: Create and distribute engaging video content monthly.
• KR7: Develop and run 4 interactive digital campaigns annually.
• KR8: Increase time spent on website by 20%.

Objective 3: Optimize Digital Advertising

• · KR1: Achieve a return on ad spend (ROAS) of at least 4:1.
• · KR2: Reduce cost-per-click (CPC) by 15% through optimization.
• · KR3: Launch and manage 5 targeted ad campaigns per quarter.
• · KR4: Conduct A/B testing on all major campaigns to improve performance.
• · KR5: Increase conversion rates from paid ads by 20%.
• · KR6: Implement retargeting strategies to capture 30% of lost leads.
• · KR7: Analyze and report on ad performance bi-weekly.
• · KR8: Expand paid search presence to 3 new platforms.

Objective 4: Strengthen Content Marketing

• KR1: Develop a comprehensive content strategy by Q2.
• KR2: Increase content shares by 50% across all platforms.
• KR3: Achieve a 30% increase in landing page conversion rates.
• KR4: Create and distribute 10 case studies or white papers annually.
• KR5: Establish a guest blogging program resulting in 5 new partnerships.
• KR6: Implement SEO best practices in all content to improve rankings.
• KR7: Develop a content calendar with monthly themes.
• KR8: Measure and report content performance quarterly.

Objective 5: Foster Cross-Department Collaboration

• KR1: Participate in weekly strategy meetings with sales and product teams.
• KR2: Collaborate on at least 3 joint marketing initiatives per quarter.
• KR3: Train 100% of the marketing team on digital tools and strategies.
• ·KR4: Develop a feedback loop with sales to refine lead generation strategies.
• KR5: Create shared resources for campaign performance tracking.
• ·KR6: Organize monthly knowledge-sharing sessions.
• KR7: Gather cross-departmental input on marketing strategies.
• KR8: Measure collaboration effectiveness through team surveys.

Objective 6: Promote Professional Development

• KR1: Attend at least 2 industry conferences annually.
• KR2: Complete relevant certifications in digital marketing each year.
• KR3: Mentor junior marketers on best practices and career development.
• KR4: Set personal development goals and review them quarterly.
• KR5: Share insights from training with the team after each session.
• KR6: Establish a library of resources for continuous learning.
• KR7: Conduct quarterly self-assessments and adjust goals accordingly.
• KR8: Participate in online courses to enhance skills annually.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage and optimize digital advertising campaigns.
• Analyze performance metrics and adjust strategies accordingly.
• Collaborate with internal teams to align marketing efforts.
• Stay updated on industry trends and emerging technologies.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing.
• Proven track record of successful digital campaigns.
• Strong analytical and data-driven mindset.
• Excellent communication and leadership skills.

Job Specification (JS)

Required Skills and Qualifications

· Education: Bachelor’s degree in Marketing, Communications, or related field.

· Experience: 5+ years in digital marketing, preferably in a senior role.

Skills:

• Proficiency in SEO, PPC, email marketing, and social media.
• Strong analytical skills and experience with analytics tools.
• Excellent writing and content creation abilities.
• Familiarity with marketing automation and CRM systems.
• Strong project management skills.

Personal Attributes

• Creative and innovative thinker.
• Results-oriented with a focus on continuous improvement.
• Strong interpersonal and communication skills.
• Ability to work independently and as part of a team.
• Adaptable to changing market conditions and technologies.

Working Conditions

• Office-based with occasional remote work flexibility.
• Fast-paced and dynamic work environment.