Job Summary

The Sales and Marketing Manager is responsible for designing and implementing a strategic marketing plan that aligns with the company’s mission to achieve our enrollment goal. He/she works in close collaboration with the top management, as well as all Breakthrough’s top leadership, to monitor and shape the company’s brand. The Sales and Marketing Manager will play a pivotal role in leading on all marketing activities and delivering the key departmental objectives.Work with departmental colleagues to deliver content in line with the Marketing Strategy to ensure that Breakthroughs’ communicates in a consistent, accurate, professional and prompt manner with all key audiences.

Sales and Marketing Manager Duties and Responsibilities

• Working with departmental colleagues, keep the Marketing Strategy under review and update Strategy Action Plan on an annual basis.
• Involve in the development of new products
• Develop sales strategies and tactics
• Publish content to social media channels on a regular basis (Facebook, Instagram, Twitter, YouTube, etc.) and in line with guidelines within the Marketing Strategy.
• Execute and manage social media campaigns to build followers, enhance visibility, and drive engagement
• Conduct analysis to assess the performance of digital content
• Build relationships with third-party publishers to provide regular content contributions
• Create and localize content for international audiences
• Manage the content development of our interim e-magazine
• Perform “social listening” to identify influencers and outreach opportunities
• Manage our events with the cooperation of our event organizer team
• Provide ongoing analysis and performance reporting
• Make recommendations to management regarding improvements
• Ensure all campaigns and content are in compliance with the Marketing Strategy and the organizations overall Strategic Plan
• Create and manage scoping documentation, program schedule, and project checklists
• Manage the company’s sales activity, revenue and profitability
• Compile and provide data, oral and written reports for management purposes including for senior management

Other duties

•  Execute other reasonable tasks requested by your line manager or the top management.

Training Manager Requirements and Qualifications

• Bachelor’s degree in Sales and Marketing, business management, or other related field
• 3+ years of experience as a Sales and Marketing Manager, preferably in a school or consulting company environment
• Possess a strong negotiation and analytical skill
• Proficient in Microsoft Office
• Outstanding c