Our Sisters Company Wanza Express is looking for a dynamic Marketing & Sales Manager to spearhead our marketing and sales initiatives in the logistics sector. In this key role, you will develop and implement strategies that drive customer acquisition and retention while enhancing our brand presence in the competitive market. Collaborating with cross-functional teams, you will identify market opportunities, foster strong client relationships, and deliver exceptional value.

Your responsibilities will include executing marketing and product development programs, managing advertising and promotional activities across various media, and supporting the sales team in achieving targets. You will also handle tender sales activities and perform essential administrative duties such as preparing offers, proposals, and reports. Additionally, you will maintain marketing and sales records and provide regular performance updates. If you are passionate about logistics and possess strong leadership skills, we invite you to join our team and make a significant impact.

Job Description

Key Responsibilities

1. Strategic Marketing Development:
   • Develop and implement comprehensive marketing strategies that align with business goals.
   • Conduct market research to identify customer needs, preferences, and trends.
2. Sales Management:
   • Lead the sales team in achieving sales targets and expanding the customer base.
   • Build and maintain strong relationships with key clients and stakeholders.
3. Brand Management:
   • Enhance brand visibility and reputation through effective promotional campaigns and public relations efforts.
   • Oversee the creation of marketing materials, including brochures, presentations, and digital content.
4. Performance Monitoring:
   • Analyze sales performance data to evaluate the effectiveness of marketing initiatives.
   • Prepare regular reports on marketing and sales outcomes for senior management.
5. Team Leadership:
   • Recruit, train, and mentor sales and marketing staff, fostering a high-performance culture.
   • Encourage collaboration within the team to drive innovative marketing solutions.

Job Grade:

Grade Salary: Negotiable

Department: Marketing & Sales Department

Accountable to: General Manager

Duty Station: Addis Ababa

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Experience: Minimum of 7/10 years of experience in marketing and sales management, preferably in the logistics or transportation industry.
• Skills:
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and CRM software.
  • Ability to work in a fast-paced environment and adapt to changing market conditions.
  • Proven leadership skills with experience in team management.

Personal Attributes:

• Detail-oriented and committed to delivering high-quality results.
• Creative and innovative thinker with a proactive approach to problem-solving.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Customer-focused mindset with a passion for building relationships.

Objectives and Key Results

1: Enhance Market Presence

1. Develop and execute a marketing plan that increases brand recognition in the logistics sector.
2. Identify and target key market segments to drive customer engagement.
3. Establish partnerships with at least five strategic organizations to enhance service offerings.
4. Implement promotional campaigns that effectively communicate the value proposition of Wanza Express.
5. regular market analysis to identify emerging trends and adjust strategies accordingly.

2: Drive Sales Growth

1. Lead the sales team to expand the customer base by identifying new business opportunities.
2. Develop sales strategies that increase conversion rates from leads to customers.
3. Foster relationships with existing clients to drive repeat business and referrals.
4. Monitor sales performance and provide coaching to team members to enhance productivity.
5. Organize sales training sessions to equip the team with essential skills and knowledge.

3: Optimize Customer Experience

1. Implement a customer feedback system to gather insights and improve service delivery.
2. Develop and maintain a customer relationship management (CRM) system to track interactions and preferences.
3. Ensure that all customer inquiries are responded to promptly and effectively.
4. Create a personalized communication strategy to engage with customers throughout their journey.
5. Organize customer appreciation events to strengthen relationships and loyalty.

4: Strengthen Digital Marketing Efforts

1. Develop a comprehensive digital marketing strategy that includes SEO, PPC, and social media marketing.
2. Increase website traffic through targeted online campaigns and content marketing.
3. Utilize analytics tools to measure the effectiveness of digital marketing initiatives.
4. Enhance the company’s social media presence by creating engaging content and fostering community interaction.
5. Implement email marketing campaigns to nurture leads and maintain customer engagement.

5: Foster Team Development and Collaboration

1. Conduct regular team meetings to encourage open communication and idea sharing.
2. Implement a mentorship program to support the professional growth of team members.
3. Encourage cross-departmental collaboration to enhance overall business performance.
4. Recognize and reward team achievements to boost morale and motivation.
5. Provide ongoing training opportunities to keep the team updated on industry trends and best practices.

Special Skills and Personal Qualities:

1. Written/Oral Communication: Demonstrates ability for self-expression with clarity, accuracy, and attention to detail with ability to convince while maintaining professionalism.
2. Judgment/Problem Solving: Exercises discretion and develops sound decisions based on available information and criteria; facilitates difficult situations by identifying and resolving problems proactively and in a timely fashion.
3. Teamwork/Cooperation: Works effectively with peers, staff and superior(s); is able to achieve overall results and either leads or participates in group efforts in a cooperative, dependable manner.
4. Initiative: Assumes independent initiative by using resourceful and imaginative ideas to improve sales performance.
5. Flexibility/Adaptability: Demonstrates ability to respond/adjust quickly and smoothly to new and changing conditions.
6. Planning and Prioritizing: Demonstrates the ability to establish objectives, strategies and action plans; as well as ability to prioritize realistically and effectively with strong organizational skills.
7. Knowledge of/Compliance with Policies: Exhibits excellent knowledge of and effectiveness in applying business laws, company and departmental policies and procedures.
8. Knowledge of Job: Exhibits excellent knowledge of business knowhow and customer handling with good networking and hospitality abilities.

Other Skills and Abilities:

1. Ability to work under pressure and stressful conditions.
2. Good personality and having integrity.
3. Must be multi-task oriented and flexible to assist in a variety of tasks.
4. Ability to organize and analyze information.