The Marketing Research Analyst is responsible for collecting, analyzing, and interpreting market data to support the company’s marketing strategies and business objectives. This role involves conducting in-depth research on real estate market trends, competitor activities, buyer behavior, and campaign performance to provide actionable insights for strategic decision-making.

Working closely with the marketing, sales, and planning teams, the incumbent ensures that all marketing initiatives, pricing strategies, and project positioning are based on reliable data and market intelligence. The Analyst plays a key role in strengthening data-driven culture within the organization by transforming raw data into clear reports and strategic recommendations. The role also supports feasibility studies, demand forecasting, and performance monitoring to ensure continuous improvement and competitive positioning in the real estate market.

Job Summary

Position Title: Marketing Research Analyst

Reports To: Marketing Head

Duty Station: Addis Ababa Head Office

Salary & Benefits: Negotiable, commensurate with qualifications and experience

Duties and Responsibilities

• Conducts comprehensive market research on real estate trends, housing demand, pricing structures, and buyer preferences.
• Collects and analyzes data related to competitor activities, project positioning, and promotional strategies.
• Develops market intelligence reports to support strategic planning and executive decision-making.
• Supports feasibility studies for new projects by conducting demand analysis and market validation.
• Performs price sensitivity analysis and provides data-backed pricing recommendations.
• Analyzes lead data, conversion trends, and customer segments to identify high-performing buyer profiles.
• Monitors marketing campaign performance including Cost per Lead (CPL), conversion rates, and ROI.
• Prepares monthly and quarterly research and performance reports for management review.
• Maintains research databases and dashboards for continuous tracking of market and campaign metrics.
• Collaborates with marketing, sales, and finance teams to align research findings with business objectives.
• Identifies market gaps, growth opportunities, and potential risks affecting real estate demand.
• Conducts customer satisfaction surveys and analyzes feedback to improve positioning and messaging.
• Presents research findings and recommendations to internal stakeholders.
• Ensures accuracy, reliability, and confidentiality of all research data and reports.

Job Specification

Educational Qualifications

• Bachelor’s degree in Marketing, Economics, Statistics, Business Administration, or a related field.

Professional Experience

• Proven experience with at least 3–5 years in marketing research, data analysis, or market intelligence.
• Experience in the real estate sector is highly preferred.

Core Professional Skills

• Strong analytical and quantitative skills with the ability to interpret complex data.
• Advanced proficiency in Microsoft Excel (mandatory).
• Experience with data analysis tools, CRM systems, and reporting dashboards.
• Strong understanding of market research methodologies (qualitative and quantitative).
• Excellent report writing and presentation skills.
• Ability to translate data into clear, actionable business insights.
• Strong attention to detail and high level of accuracy.
• Ability to manage multiple research projects within deadlines.
• Professional integrity and ability to handle confidential information.

Behavioral & Functional Competencies

• Ethical and trustworthy in handling company resources.
• Respectful and professional in interactions.
• Open to feedback and adaptable to change.
• Detail-oriented and disciplined in following procedures