The Marketing & Promotion Officer is responsible for planning, executing, and optimizing marketing campaigns that increase brand awareness, drive engagement, and support sales objectives. This role focuses on both digital and offline promotion strategies to effectively reach target audiences.

Key Responsibilities

• Develop and execute marketing and promotional campaigns aligned with business goals
• Manage social media platforms, content calendars, and audience engagement
• Create and coordinate promotional materials (digital ads, posters, videos, email campaigns)
• Collaborate with sales and creative teams to support product launches and promotions
• Monitor campaign performance and prepare reports with insights and improvements
• Conduct market research to identify trends, audience behavior, and competitor activity
• Manage influencer partnerships, brand collaborations, and event promotions
• Ensure consistent brand messaging across all marketing channels

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in marketing, promotion, or social media management
• Strong understanding of digital marketing platforms and analytics tools
• Excellent communication, copywriting, and storytelling skills
• Ability to plan campaigns, manage deadlines, and multitask effectively
• Creative mindset with data-driven decision-making ability

Preferred Qualifications

• Experience with paid advertising (Meta, Google, TikTok, etc.)
• Basic graphic design or video editing skills
• Experience managing brand accounts or growth-focused campaigns
• Key Performance Indicators (KPIs)
• Brand awareness and reach growth
• Engagement rate and audience growth
• Campaign conversion and lead generation
• ROI on promotional activities