Purpose of the position:

Lead the Marketing Operations unit, consisting of product development, marketing technology, and customer relationship management (CRM) systems. Reporting to the Communications & Marketing Director, be accountable for increasing World Vision Ethiopia’s income by achieving high-quality and sustainable local funding

Major Responsibilities:

•      Lead in the development of a national marketing plan as a part of the overall Communications & Marketing strategy, ensuring subsequent operating implications are realised to ensure an efficient and integrated framework exists

•      Provide overall leadership and ownership of all local income streams into the national office

•      Develop new local fundraising products, such as; child sponsorship, community sponsorship, major donor offerings, fragile or emergency offerings, event products, corporate products, are developed and refined to continuously engage and gain support from local private individuals and corporations

•      Manage the profit and loss analysis, tracking, and reporting of all local fundraising products in partnership with Finance

•      Develop new CRM system and workflow, ensuring digital-first applications are integrated into public platforms such as websites and social media, and internal platforms such as Finance systems

•      Ensure products and platforms are developed in collaboration with Public Engagement and Supporter Engagement teams

•      In partnership with senior leadership, represent World Vision Ethiopia with sponsors, donors, partners and corporations

•      Ensure the Integrated Communications Coordinators in Field, Technical Programmes, Grants, and Emergencies (HEA) receive on-going support, capacity building, instruction and guidance from the Marketing Operations Unit

•      Develop plan to engage World Vision Ethiopia staff for internal culture and behaviour change, ensuring that a customer service culture is being developed across all teams in the country.

•     Lead and supervise the staff of the Marketing Operations Unit (consisting of product development, marketing technology, and customer relationship management (CRM) systems) ensuring that clear roles and responsibilities across the specialist units results in highly effective teamwork and efficient collaboration

•     Increase the quality and quantity of responsive and proactive communications projects

•     High performance of the team is ensured through the leading of; goal setting, prioritisation, process management, and relationship management

•     Manage key relationships with external local partners, freelancers and suppliers

Required Professional Experience:

•    8-years experience managing marketing teams, in international humanitarian and development sector, not-for-profit or charity sector, social enterprise or for-purpose business sector, or other creative and social industries

•    Demonstrated experience managing external partner relationships, such as with banks, corporations, or digital agencies

•    Advanced technical skills in several of the major areas of the job, such as; marketing operations, product development, CRM, fundraising technology application development

•    Proven experience of training and capacity building of others

•    Advanced level of computer proficiency, Mac and PC

•    Experience working with children and youth,

Required Education training, license, registration, and certification

•    Degree in Marketing, Communications, Business, Media, Journalism, Arts or similar

•    Professional certifications in any of the technical areas of marketing or business development.

  Preferred Knowledge and Qualifications:

•    Excellent written, verbal, and interpersonal communication skills

•    Thorough knowledge of the marketing, communication, and media industry

•    Thorough knowledge of international development, World Vision development practice, and marketing and communications needs

Travel and/or Work Environment

•    Working primarily in the head office in Addis Ababa, semi-regular travel locally and internationally will be required.

•    Travel by road, flexibility with accommodation and dietary arrangements. Ability to partake in on-location production or live events

Language Requirements

•    Fluency: Amharic is required
Working knowledge: professional English language required

•    Other local languages are beneficial