Department Marketing
Reports To Marketing Director

Position Summary

The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that increase product visibility, strengthen distributor and retailer relationships, drive sales growth, and ensure ROMEL becomes the preferred electrical equipment brand across all trade channels.

This role serves as the bridge between Marketing, Sales, Product, and Distribution teams to ensure that all marketing activities translate into measurable commercial results. The Trade Marketing Manager is accountable for creating demand at the retail level, improving in-store execution, enhancing brand presence, and maximizing return on marketing investments.

The role directly impacts ROMEL’s market share, customer acquisition, product sell-through, and overall brand strength within the electrical equipment industry.

Key Responsibilities

Trade Marketing Strategy Development

• Develop annual trade marketing strategy aligned with company objectives.
• Create quarterly and monthly activation plans.
• Identify growth opportunities by channel, region, and customer segment.
• Analyze market trends and competitor activities.
• Recommend initiatives to increase ROMEL’s competitive advantage.
• Develop channel-specific marketing programs.

Retail Execution & Merchandising

• Develop and implement merchandising standards.
• Ensure consistent product display across all outlets.
• Design and deploy POSM materials including:
  • Banners
  • Posters
  • Shelf branding
  • Product stands
  • Counter displays
  • Shop branding
  • Dealer signage
• Conduct retail audits to ensure compliance.
• Improve product visibility and shelf presence.
• Monitor display quality and effectiveness.

Distributor & Dealer Marketing

• Develop dealer engagement programs.
• Manage distributor activation plans.
• Create dealer incentive and loyalty programs.
• Support distributors with promotional materials.
• Coordinate co-marketing initiatives.
• Organize dealer appreciation events.

Trade Promotions Management

• Plan and execute trade promotions.
• Design seasonal and tactical campaigns.
• Manage dealer incentives and reward programs.
• Coordinate sales contests and promotional activities.
• Monitor promotional effectiveness.
• Measure ROI of all trade initiatives.

Product Launch Execution

• Develop trade launch plans for new products.
• Coordinate launch activities with sales teams.
• Create launch kits and dealer toolkits.
• Organize launch events and demonstrations.
• Ensure product availability during launch periods.
• Track launch performance.

Market Intelligence & Research

• Monitor competitor activities.
• Track competitor promotions and pricing.
• Conduct retail market visits.
• Gather distributor and retailer feedback.
• Analyze customer purchasing behavior.
• Identify emerging market opportunities.

Sales Team Support

• Develop sales support materials.
• Provide trade marketing insights.
• Support key account presentations.
• Train sales teams on campaigns and promotions.
• Equip sales teams with promotional tools.

Budget Management

• Prepare annual trade marketing budget.
• Manage activation and promotional spending.
• Monitor budget utilization.
• Ensure cost-effective execution.
• Track campaign ROI.

Required Qualifications

Education

• Bachelor’s Degree in Marketing, Business Administration, Management, or related field.

Experience

• Minimum 5–8 years of experience in Trade Marketing, Sales, or Channel Marketing.
• Experience in electrical equipment, FMCG, or industrial products is highly preferred.
• Proven experience managing distributors and retail networks.

Required Skills

Technical Skills

• Trade marketing planning
• Channel development
• Merchandising management
• Budget management
• Sales analysis
• Market research
• Retail execution
• Promotional planning
• Project management
• Data analysis

Leadership Competencies

• Strategic Thinking
• Commercial Acumen
• Negotiation Skills
• Relationship Management
• Project Management
• Analytical Thinking
• Problem Solving
• Communication Skills
• Team Collaboration
• Results Orientation