Responsibilities

Develop and Implement Marketing Strategies:

• Develop and implement comprehensive marketing strategies to increase brand awareness, customer engagement, and sales.
• Analyze market trends, competitor activities, and customer preferences to optimize marketing efforts.
• Coordinate and manage marketing campaigns across various channels (e.g., online, print, social media).

Manage Customer Relationship Management (CRM) System:

• Manage and optimize the CRM system to ensure accurate and up-to-date customer data.
• Develop and implement CRM strategies to improve customer retention, loyalty, and satisfaction.
• Analyze CRM data to identify trends, customer segments, and opportunities for targeted marketing.

Lead Marketing Team:

• Lead and manage the marketing team to achieve the company’s marketing goals and objectives.
• Provide guidance, feedback, and training to team members to ensure their professional development and success.

Monitor and Report Performance:

• Monitor and analyze the performance of marketing campaigns and CRM initiatives.
• Prepare and present regular reports on marketing and CRM activities, results, and recommendations to senior management.
• Experience with digital marketing and social media.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of graphic design and content creation.

Job Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• 5+ years of experience in marketing and CRM management.
• Strong knowledge of marketing principles, strategies, and techniques.
• Experience with CRM systems and data analysis.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and strategic thinking skills.