Daye Bensa Business PLC is seeking an experienced Marketing Director to lead our marketing vision and drive growth across domestic and international markets. This senior executive role is responsible for shaping brand positioning, expanding market share, and ensuring product innovation aligns with customer needs and business objectives.

About the Role
The Marketing Director will provide strategic leadership to the Marketing Manager and R&D Manager, ensuring campaigns, research initiatives, and product development are aligned with organizational goals. The role requires strong expertise in international marketing, market research, and brand management, with a proven ability to deliver customer‑centric solutions.

Key Responsibilities
Develop and implement marketing strategies that strengthen brand presence locally and globally.

Provide executive oversight to marketing and R&D functions, ensuring innovation meets market needs.

Lead initiatives to expand market share and penetrate new customer segments.

Oversee brand management, competitor analysis, and profitability of campaigns.

Represent marketing in board discussions and cross‑functional leadership forums.

Ensure compliance with advertising standards, intellectual property, and trade regulations.

MA/BA in Marketing, Business Administration, or related field.

Minimum 10 years of leadership experience in marketing, brand management, or product development.

Strong expertise in market research, product innovation, and international marketing strategies.

Proven ability to manage layered structures and mentor managers effectively.