Job Summary

Plans, organizes and directs and conducts market research activities and use the findings to recommend better marketing strategies that will meet organizational business objectives. Conduct market intelligence activities that involve collecting information about the company’s market – trends, competitors, and customer monitoring; and analyzing that information for the purpose of accurate and informed decision-making in determining strategy such as market opportunity, market penetration strategy, and market development.

Plans, organizes, and manages the marketing, market research and intelligence activities of the Company.Basic duties and responsibilities

• Oversees and develops effective strategies and programs for promotion, advertising in print and electronic media and branding activities the company products and services.
• Conducts market intelligence, analyze competitors’ strategies, stock and price reports the same along with recommendations.
• Conducts market research to profile and segment customers, to support market growth strategies, evaluate new product opportunities, demand for potential products and recommend ways of attracting and retaining customers.
• Assess market conditions in local, regional, and national levels in order to target potential markets and customers.
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modeling and analysis.
• Provides competitive analysis on various companies’ market offerings, identifies market trends, pricing/business models, sales and methods of operation etc.
• Perform other duties as assigned.

Required number : 1

Qualification

•  MA or BA Degree in Marketing or any related field

Relevant work experience

• 4 Years for MA Degree or 6 years for BA Degree and above in related roles

Skills and behaviors

• Excellent communication skills (verbal /written) in Amharic and English
• Digital skill – well versed in internet advertising and social media in general
• Adaptability and good teamwork skills
• Attention to details
• Good organization and planning skills
• Analytical and qualitative skills