Kegna Beverages S.C. is a pioneering Ethiopian-owned beverage company committed to delivering premium-quality drinks that celebrate local heritage and innovation. Kegna Beverages has established one of East Africa’s most advanced brewing facilities, spanning over 110 hectares.
The company officially launched its flagship product, Kegna Beer, a premium lager brewed with both local and internationally certified ingredients. With a 5% ABV, Kegna Beer is available in Ethiopian taste preferences.
With vision of becoming one of the leading beverage companies in Ethiopia and beyond by 2040.The company also plans to expand its portfolio to include malt drinks, energy drinks, soft drinks, juices, and mineral water.

Location: Addis Ababa
Position Type: Full Time
Organization: Kegna Beverages S.C

Role Description

The marketing manager is responsible for the development of marketing strategy that best helps the realization of the company’s mission vision and business objective. He/ She leads, coordinates and monitors all marketing activities of the company. Initiates research that incorporates the macro and micro environment to get a clear understanding of the market conditions and uses it as a base to make all marketing decisions.

Supervises

Senior Brand Manager, Manager, Research and Insight, Manager, Innovation, Manager, Event Marketing and Manager, Digital Marketing.

Key Responsibilities:

• Plans, organizes, administers, directs and controls all the market development and brand management operations.
• Prepares overall marketing strategy.
• Develops and implements strategies to expand existing market penetration and enter new markets and related new business without mission drifts.
• Conducts periodical market research and analysis the market trend.
• Conduct competitor intelligence and identify their trends
• Designs brand management strategies and ensures the brand of kegna has proper place in the mind of the customers
• Conducts feasibility and market studies on new brands and new routes etc.
• Develops, implements and manages marketing budget.
• Conducts market research on the proper advertisement/ promotion of the company’s product.
• Designs strategies to increases revenue generation and market share.
• Performs other similar tasks as assigned by the Commercial Director.

Desired Attributes:

• Strategic thinking
• Knowledge of the local and international procurement practices
• Negotiation skills
• Customer handling skills
• Planning, monitoring and evaluation
• Emotional maturity
• Computer literate in especially business applications

What We Offer:

• Competitive remuneration and benefits package
• Opportunities for career advancement and skill development
• A professional and supportive workplace culture

Required Qualifications and Experience:

• MA/MSC/BA/BSC in Marketing Management or related fields of study
• 8/10yrs/ experience out of which 3/4 years should be in managerial position(s) in Beverage Industries.