Essential Function

• Plans, leads and executes grass root marketing campaigns and acquisition strategies;
• Leverages central data and identified targeted customer for lead generation;
• Facilitates cold and warm calls to prospective leads; schedule and follow-up through on calls with leads and current customers;
• Leads, trains and coaches branch customer service representatives on product selling skills, cross selling and upselling techniques;
• Develops corporate customers mapping profile;
• Arranges meeting with corporate customers and make calls if necessary;
• Engages district branches to work on activation of dormant/inactive accounts;
• Oversees district branches inactive account to lobby customers;
• Trains district branches staffs about new products and services;
• Follow ups district branches financial and non-financial performances and communicate progress and produce report;
• Develops periodical sales strategies for district branches to achieve organizational sales goals;
• Supports district branches to meet their operation targets by developing way-out plan and providing customer contacts and business acquisitions;
• Arranges product sales week and marketing campaign for district branches;
• Engages in periodic district branches visitation and mystery shopping;
• Compiles district branches financial/non-financial performance reports and produce reports;
• Undertakes market intelligence, campaign, events and develop reports;
• Identifies potential branch location to open new branches under the district territory;
• Collaborates with district branches and identifies emerging/mass markets and strives to expand customer base and resource mobilization activities;
• Examines causes that affect district branches business operation and comes up with solution options;
• Performs other duties as required by immediate supervisor.

Job Requirement

BA in sales and Marketing, Business Administration, Accounting and Finance, Management, any other related fields with 3 years of experience as marketing and Sales

Place of Work: – Bahir Dar and Hawassa District