Essential Function

• Plans, leads and executes grass root marketing campaigns and acquisition strategies;
• Leverages central data and identified targeted customer for lead generation;
• Facilitates cold and warm calls to prospective leads; schedule and follow-up through on calls with leads and current customers;
• Leads, trains and coaches branch customer service representatives on product selling skills, cross selling and upselling techniques;
• Develops corporate customers mapping profile;
• Arranges meeting with corporate customers and make calls if necessary;
• Engages district branches to work on activation of dormant/inactive accounts;
• Oversees district branches inactive account to lobby customers;
• Trains district branches staffs about new products and services;
• Follow ups district branches financial and non-financial performances and communicate progress and produce report;
• Develops periodical sales strategies for district branches to achieve organizational sales goals;
• Supports district branches to meet their operation targets by developing way-out plan and providing customer contacts and business acquisitions;
• Arranges product sales week and marketing campaign for district branches;
• Engages in periodic district branches visitation and mystery shopping;
• Compiles district branches financial/non-financial performance reports and produce reports;
• Undertakes market intelligence, campaign, events and develop reports;
• Identifies potential branch location to open new branches under the district territory;
• Collaborates with district branches and identifies emerging/mass markets and strives to expand customer base and resource mobilization activities;
• Examines causes that affect district branches business operation and comes up with solution options;
• Performs other duties as required by immediate supervisor

Job Requirement

BA in Business Administration, Accounting and Finance, Sales and Marketing, Management, or any other related fields with 3.5 years of experience in relevant fields, preferably in banking industry, of which at least 1 year as relevant Officer Position