Responsibilities

• Develop and execute digital marketing strategies to promote the school’s programs, events, and initiatives
• Manage and maintain the school’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines
• Create and manage social media accounts for the school and produce regular content across all social media channels
• Create and manage email marketing campaigns, ensuring that they are well-designed, effective, and GDPR compliant
• Monitor and analyze the school’s digital marketing performance using analytics tools such as Google Analytics, social media analytics, and email marketing analytics
• Collaborate with the school’s marketing and admissions team to develop and implement integrated marketing campaigns across all channels
• Work with external agencies and vendors to produce high-quality digital marketing collateral, such as videos, animations, and graphics
• Keep up-to-date with the latest trends and developments in digital marketing and make recommendations to improve the school’s digital marketing efforts

Job Requirements

• Bachelor’s degree in marketing, communications, or a related field
• Minimum of 2-3 years of experience in digital marketing, social media management, content creation, and analytics
• Excellent verbal and written communication skills in English
• Strong attention to detail and project management skills
• Knowledge of digital marketing tools such as Google Analytics, social media management tools, and email marketing platforms
• Ability to work collaboratively with internal and external stakeholders
• Ability to work independently and manage multiple projects simultaneously
• Passion for education and a commitment to promoting the school’s mission and values
• The Digital Marketing Officer is a full-time position, with competitive salary and benefits packages. The role requires occasional evening and weekend work to support school events and initiatives. The position reports to the Head of Marketing & Admissions.