Job Summary

The Digital Marketing Lead is responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team. The job holder should have in-depth marketing experience and a passion for digital technologies. He/She will work closely with different clients and teams to ensure consistency through all digital marketing channels and provides forward-thinking ideas to build and maintain a strong company web presence.

Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering Google Analytics
• Forecast Client Services performance trends and act proactively to increase our market segment
• Liaise with Production, Creative Team and Clients Service Directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to become a stand out agency
• Stay up-to-date with digital technology developments

Skills and Qualification

• Proven work experience as a Digital Marketing Lead (Head). Preferable in Advertising Agency
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Experience with media planning for campaigns across social, programmatic, search.
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software (CHASE)
• Familiarity with web design
• Excellent analytical and project management skills
• Strong interpersonal and cross cultural leadership skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing, Digital technologies or relevant field