Ashewa Technology Solutions, a leading provider of technology products and platforms, is seeking a passionate and creative Digital Marketing Expert to join our growing team. In this role, you’ll be the wordsmith behind our online presence, crafting compelling content and persuasive copy that engages our target audience, drives brand awareness, and converts visitors into customers.

Responsibilities:

• Develop and implement a content strategy that aligns with our overall marketing goals.
• Craft engaging and informative website copy (landing pages, product descriptions, blog posts) that resonates with our target audience, educates them on our products, and compels action.
• Create high-quality social media content (text, captions, hashtags) that sparks conversation and drives traffic to our website.
• Manage and monitor social media accounts, including responding to comments and messages in a timely and professional manner.
• Collaborate with the SEO Expert to ensure content aligns with search engine optimization best practices.
• Analyze website and social media performance metrics and identify opportunities for improvement.
• Research and stay up-to-date on the latest content marketing trends and best practices.
• Develop email marketing campaigns with persuasive copy that drives engagement and conversions.
• (Optional) Assist with other marketing materials requiring strong copy-writing skills (e.g., brochures, press releases).

Requirements

• Bachelor’s degree in Marketing, Communications, English, or a related field (preferred).
• Minimum 2+ years of experience in content marketing and copy-writing.
• Proven track record of creating engaging and effective website copy, social media content, and email marketing campaigns.
• Strong understanding of content marketing principles and best practices.
• Excellent writing and communication skills with a passion for crafting clear, concise, and persuasive copy.
• Ability to adapt writing style to different audiences and platforms.
• Data-driven approach with experience in content marketing analytic’s.
• Passion for technology and understanding of Ashewa’s products and platforms (a plus).

We offer a competitive salary, a supportive work environment, and opportunities for professional growth and advancement.