The Creative Arts and Brand Manager leads a team of designers, writers, and other professionals to develop innovative, high-quality content that aligns with the company’s marketing strategies and business objectives. This role involves managing the creation of visual, written, and multimedia materials from concept to execution, maintaining consistency and excellence across all projects. Collaborating with marketing, product, and design teams, the incumbent drives creative strategies that amplify brand messaging and engage the target audience. Responsibilities also include setting project timelines, managing budgets, and fostering a culture of creativity and collaboration to produce impactful work that supports the company’s goals. The Manager work to ensure that a brand remains recognizable, up to-date, and exciting to customers. The manager plan ways to promote – and change the public perception of – brands.

Key responsibilities:

• Leads and manages the creative team, providing guidance, mentorship, and support for high-quality output.

• Develops and implements creative strategies aligned with the company’s brand, voice, and objectives.

• Oversees the creation of diverse marketing materials, including digital ads, social media content, websites, videos, and product packaging.

• Collaborates with marketing, product, and sales teams to align creative initiatives with project goals and business objectives.

• Ensures all creative deliverables meet deadlines, budgets, and brand guidelines.

• Produces compelling content by working closely with designers, writers, photographers, and videographers.

• Creates and maintains creative briefs that align projects with the company’s brand standards and messaging.

• Conceptualizes and executes creative campaigns that engage and resonate with target audiences.

• Presents creative ideas and strategies to internal stakeholders, including senior leadership and external clients.

• Manages workflows, including project scoping, prioritization, and scheduling, to ensure timely execution.

• Stays informed about industry trends, design techniques, and emerging technologies to drive innovation.

• Provides constructive feedback to team members to foster collaboration and results-driven performance.

• Monitors and analyses creative campaign performance, adjusting strategies to optimize impact.

• Maintains a consistent brand identity across all creative touchpoints that are in line with business goals.

• Oversees creative budgets, tracking expenses for efficient resource use.

• Builds relationships with external vendors and agencies to ensure collaboration quality and timeliness.

• Assists in recruiting and onboarding creative talent to expand the team as needed.

• Drives innovation by inspiring the team to explore new approaches and creative solutions.

Required skills and experience:

Educational Background

• Bachelor’s degree or Diploma training in Graphic Design, Marketing, Communications, Fine Arts, or a related field.

Experience

• Proven experience , with at least 8 years experience and out of that 2-3 years in a managerial or leadership position.

Additional Skills required:

• Strong portfolio showcasing creative work across various media, including digital, print, and video.

• Expertise in design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects) and project management tools

• leadership and people management skills to inspire, mentor, and motivate creative teams.

• Strong understanding of branding, marketing, and the ability to align creative strategies with business goals.

• Excellent communication skills to clearly and persuasively present ideas to creative teams and non-creative stakeholders.

• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.

• Strong attention to detail and commitment to delivering high quality