The brand identity designer is expected to develop a cohesive and compelling brand identity for our upcoming national level brands. The brand identity should effectively communicate the core values, mission, and vision of the brands, ensuring they resonate with the target audience and differentiate themselves in the competitive payment infrastructure market. These national level products are expected to be quickly adopted by the Ethiopian customers and they are planned to be expanded to other African nations based on the vision put in place by Ethswitch.

The designer should provide their expertise in branding, strategic thinking, and holistic approach to establish a brand’s identity, ensuring it effectively communicates with its audience and stands out in the local and international marketplace.

The following deliverables are expected from the brand identity designer:

• Logo Design: A primary logo and variations for different uses and formats, ensuring adaptability across various media.
• Visual Identity System: A cohesive set of design elements, including color palettes, typography, and graphic elements.
• Brand Guidelines Document: A detailed guide that includes rules and recommendations for maintaining brand consistency across all platforms.
• Marketing Collateral: Design templates for key marketing materials, including business cards, letterheads, social media graphics, and presentation slides.
• Final Presentation: A presentation to stakeholders summarizing the brand identity and its application, including rationale and design process insights.

About You

• Minimum 5+ years proven experience in brand identity creation.
• Proven experience turning brand strategy into visual identity.
• Experience working with similar organizations in Ethiopia, or a strong understanding of the Ethiopian digital financial market.