The Area Sales Manager at East African National Distribution SC (EAND S.C.) is responsible for overseeing and driving sales activities within a specific area. The role involves executing area-specific sales strategies, managing a team of sales professionals, and ensuring the achievement of sales targets. The Area Sales Manager will work closely with the Regional Sales Manager to align area sales efforts with the company’s overall sales objectives, ensuring the growth of market share and customer satisfaction within the assigned area..

1. Area Sales Strategy Development and Execution

• Develop and implement area-specific sales strategies that align with regional and national sales objectives.
• Analyze area market trends, customer needs, and competitive activities to inform sales strategies.
• Work with the Regional Sales Manager to set area sales targets and ensure they are met.

2. Sales Target Achievement

• Set, monitor, and achieve sales targets for the area sales team.
• Develop action plans to address any shortfalls in area sales performance.
• Provide regular sales forecasts and performance reports to the Regional Sales Manager.

3. Market Expansion and Customer Relationship Management

• Identify and pursue new business opportunities within the area to expand the company’s customer base and increase market share.
• Develop and maintain strong relationships with key customers, distributors, and partners within the area.
• Ensure high levels of customer satisfaction by addressing customer needs and resolving any issues promptly.

4. Team Leadership and Development

• Lead, motivate, and manage the area sales team, ensuring they have the skills and resources needed to succeed.
• Conduct regular performance reviews, providing feedback, coaching, and development opportunities.
• Foster a culture of high performance, teamwork, and continuous improvement within the area sales team.

5. Sales Operations and Process Improvement

• Oversee the daily operations of the area sales function, ensuring efficient and effective sales processes.
• Implement process improvements to increase efficiency, reduce costs, and improve sales performance within the area.
• Leverage sales management software and tools to enhance area sales operations and reporting.

6. Budgeting and Cost Management

• Develop and manage the area sales budget, ensuring alignment with the company’s financial objectives.
• Monitor area sales expenses, identifying opportunities for cost reduction without compromising sales effectiveness.
• Provide regular financial reports to the Regional Sales Manager, highlighting performance against budget.

7. Marketing and Promotional Activities

• Collaborate with the marketing team to plan and execute area promotional campaigns that drive sales.
• Ensure that the area sales team is equipped with the necessary marketing materials and product information.
• Monitor the effectiveness of area promotional activities, adjusting strategies as needed to maximize impact.

8. Data Analysis and Reporting

• Analyze area sales data and market trends to identify opportunities for growth and areas for improvement.
• Prepare and present regular sales reports, providing insights and recommendations to the Regional Sales Manager.
• Use data to drive decision-making and optimize area sales strategies.

9. Compliance and Risk Management

• Ensure that all sales activities within the area comply with company policies, legal requirements, and industry standards.
• Develop and implement risk management strategies to mitigate potential challenges in the area market.
• Monitor and manage risks related to area sales operations, including credit risk, market risk, and operational risk.

Education

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• A Master’s degree or relevant certifications in Sales Management will be an added advantage.

Experience

• A minimum of 6 years of experience in sales management, with a strong track record of achieving sales targets in an area or regional market.
• Proven experience in managing sales teams and driving sales performance in the cement, construction materials, or related industries