Vacancy Announcement: Corporate Marketing and Customer Service Officer

Department:Marketing and Customer Service

Position Title: Corporate Marketing and Customer Service Officer

Required: Two (2)

Reports To: Corporate Marketing & Customer Service chief Officer

Location: [Hawassa]

Employment Type: Full-time

Position Overview

Liyana Health Care PLC (LHC) is seeking a dynamic, proactive, and creative individual to lead its corporate marketing and customer service initiatives. This role requires a passionate professional with strong digital marketing know-how and a customer-first mindset to enhance the LHC brand and promote our healthcare offerings across multiple channels.

As a representative of the company, the officer will take the lead in marketing planning and execution, sales support, digital outreach, and client relationship development, while ensuring consistent performance evaluation and alignment with ISO/QMS standards and excellence frameworks.

Key Responsibilities

Marketing and Branding

• Develop and execute integrated marketing strategies targeting key customer segments and underutilized services.
• Initiate innovative public campaigns, digital marketing efforts, and outreach programs to boost visibility and engagement.
• Oversee the corporate brand’s consistency across all touch-points including online, social media, email campaigns, brochures, and more.
• Conduct market research and competitor analysis to optimize positioning.
• Track marketing metrics and deliver insights for continuous improvement.

Customer Relations and Sales

• Build and nurture strategic relationships with healthcare partners and decision-makers.
• Onboard new corporate clients and negotiate service agreements in alignment with company objectives.
• Lead and supervise customer experience initiatives that promote satisfaction and long-term loyalty.
• Monitor client trends and feedback to refine services.

Digital Presence and Campaign Management

• Lead the planning and execution of LHC’s annual digital marketing roadmap.
• Manage the organization’s presence across platforms like Facebook, TikTok, Instagram, and Twitter.
• Produce and host digital content including vlogs, podcasts, and testimonial videos.
• Maintain SEO-optimized website content and coordinate paid digital advertising.
• Report on digital campaign performance and budget allocation.

Performance Management & Quality Assurance

• Initiate and oversee a robust Performance Management System for marketing and customer service functions.
• Champion quality and service excellence programs across all customer-facing areas.
• Ensure operations comply with ISO/QMS benchmarks and standards.

Educational Qualifications

• Bachelor’s Degree Sociology, Marketing Management, Business Management, Public Health and related fields.
• Strong command of written and verbal communication.
• Advanced computer proficiency in Microsoft Office and creative tools.

Candidate Profile

Professional Experience

• 0 and above years of experience in in the above mentioned disciplines
• Related experience certification will get an advantage

Personal Attributes

• Excellent interpersonal, communication, and team-building skills.
• Adaptable, dependable, and passionate about delivering exceptional customer experiences.
• Compassionate, culturally sensitive, and emotionally intelligent