Addis Finder Trading PLC (AFT) is a fast-growing and result-oriented company based in Addis Ababa, Ethiopia. At AFT, we are driven by a commitment to solve pressing challenges and create positive, lasting impacts across industries. Since our inception, we have built a strong foundation by leveraging technology and innovation to modernize businesses.

Starting with sales services and IT solutions we have expanded our operations to deliver comprehensive marketing, advertising, construction, and design solutions through our strategic business units.

AFT is dedicated to delivering exceptional results to its clients while fostering a supportive, inclusive, and growth-driven workplace culture. We operate within key sectors where we aim to make a meaningful impact and drive sustainable development.

Call for Applicants

We are looking for talented, ambitious, and results-driven individuals to join our growing team. If you have the skills, experience, and passion to contribute to a dynamic and innovative organization, we invite you to apply for our open positions.

Join us in making a difference and advancing your career with Addis Finder Trading PLC!

Job Title: Content Development Lead

Reports To: Manager – Branding and Promotion

Location: Headquarter, Bole, Addis Ababa

Job Purpose:

Responsible for overseeing the creation and management of contents for various platforms and channels, including TV, Radio, Press, printed promotional materials, SMM, SEO, SEM, Content Marketing, Paid Ads, Email marketing, Bulk SMS, Lead Nurturing Messages, Call Center Scripts and Sales Pitches. Works closely with cross-functional teams to develop and execute content strategies that align with the organization’s goals and target audiences.

Main Duties and Responsibilities:

• Develop and implement content strategies that support marketing and
• communication objectives of the company.
• Lead the content development process, including ideation, creation, editing, and publishing.
• Oversee a broad spectrum of copywriting, graphics designing, photography,
• motion graphics and videography projects to be utilized on various platforms through rounds of edits and revisions.
• Ensures various events undertaken by the company are properly documented using appropriate mediums.
• Analyzes content ideas, scripts, source materials, and draft contents in collaboration with subject matter experts and marketing leaders to ensure accuracy and relevance of content against the company’s brand guidelines and content strategies.
• Ensuring consistency of contents across platforms
• Ensure contents developed meet the required standards and are within the boundaries of internal and external policies, rules and regulation.
• Work closely with the Digital Marketing, Customer Acquisition, Marketing
• Strategy and Sales teams to identify content opportunities on both digital and offline platforms.
• Assess external changes in the marketplace to successfully identify gaps and opportunities in AFT’s content development practices and put forward appropriate recommendations
• Conduct market research and competitor analysis to identify and adopt content opportunities and trends.
• Lead a team of content creators, providing guidance, feedback, and support.
• Develop, monitor and analyze performance metrics (KPIs) that enable the content development team to improve productivity and optimize content strategies.