Fortune Alliance Trading Plc. is a leading real estate marketing and investment consulting company based in Addis Ababa. Our comprehensive range of services includes direct sales of real estate from top developers, investment consulting, and marketing assistance. We are dedicated to delivering trustworthy and high-quality services to our clients.

Summary

We are seeking a highly skilled and experienced Digital Marketing Expert to join our team. The Digital Marketing Expert will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive online visibility, brand awareness, and customer engagement. The ideal candidate should have a deep understanding of various digital marketing channels, possess strong analytical skills, and be able to adapt strategies to meet changing market trends and consumer behavior.

Key Responsibilities:

• – Develop and execute digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer acquisition.
• – Conduct market research to identify target audiences, market trends, and competitive landscape to inform marketing strategies.
• – Manage and optimize digital marketing campaigns across various channels, such as search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
• – Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
• – Stay up-to-date with the latest digital marketing trends, tools, and technologies, and evaluate their potential for enhancing marketing efforts.
• – Collaborate with cross-functional teams, including design, content, and development, to ensure alignment of marketing messages and campaigns.
• – Develop and manage content marketing initiatives, including blog posts, whitepapers, case studies, and social media content.
• – Identify and implement strategies for improving website traffic, user engagement, and conversion rates.
• – Utilize marketing automation tools and platforms to streamline and automate marketing processes.
• – Monitor and manage online reputation and customer reviews across various platforms.
• – Collaborate with external partners, agencies, and vendors to execute digital marketing initiatives and campaigns.
• – Provide regular reports and analysis on digital marketing performance, highlighting key insights and recommendations for optimizing marketing efforts.
• – Stay informed about industry best practices, emerging digital marketing trends, and regulatory requirements related to digital marketing activities.

Requirements

• – Bachelor’s degree in IT, marketing, business, or a related field.
• – Proven work experience as a Digital Marketing Expert or similar role.
• – In-depth knowledge of digital marketing channels, strategies, and best practices.
• – Proficiency in utilizing digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, marketing automation software, and SEO tools.
• – Strong analytical skills with the ability to interpret data and derive actionable insights.
• – Excellent written and verbal communication skills.
• – Creative thinking and problem-solving abilities.
• – Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• – Strong attention to detail and organizational skills.
• – Up-to-date knowledge of digital marketing trends, technologies, and industry developments.