Abay Insurance S.C has developed a well articulated business principle that shapes the overall activity in a collaborative manner. Abay Insurance S.C. promotes societal marketing and is striving to share its part by introducing insurance products demanded by low income people and the society at large. The company is still envisaging and investing a lot in product development taking into consideration the unsatisfied needs of its customers and the society at large. The company is also well known in its community services and has participated in various occasions that contributed for the overall wellness. Throughout all these years of service, the company has gained a considerable loyalty and trust from its customers which it has cherished to strive more at all times.