Rainbow Foam and Plastic Industry is a private Limited company that produces polyurethane foam in Addis Ababa, Ethiopia.

Marketing Officer Responsibilities:

• Managing and developing marketing campaigns.
• Researching and analyzing data to identify and define audiences.
• Conducting promotional activities.
• Organizing and distributing financial and statistical information.
• Overseeing campaigns on social media.
• Evaluating the effectiveness of campaigns.
• Reporting on trends and statistics across all digital media platforms.
• Contribute to the execution of marketing and annual sales plan.
• Assist the Marketing department’s activities, including preparing budgets and monitoring expenses.
• Attend and participate in marketing operations or events to increase brand awareness.
• Establish and implement advertising and promotional campaigns for products or services on various media (social, print, etc.).
• Help develop customer research databases.
• Recognize, study, and assess market patterns, competitor offerings and demographics to identify opportunities for promotion and growth.
• Use research conclusions and analysis to determine the overall direction on upcoming marketing projects, new services or products and the overall strategy.
• Closely work with product development team and finance to determine the viability of prospective markets before the product production process.
• Develop and communicate through the company’s CRM (Customer Relationship Management) system.
• Bring potential clients for Advertising and increase profitability of the KDM (Kinetic Dawn Multimedia)
• Follow up business agreements and accomplish task with stakeholder
• Organizing events and Prepare budgets.

Job Requirement

• Bachelor’s degree in marketing, communications or related.
• 5 years proven work experience in marketing.
• Excellent interpersonal skills.
• Solid knowledge of market research techniques.
• Thorough knowledge of social media and web analytics.
• Solid understanding of research techniques.