Salaria Sales Solutions is a B2B sales development and lead generation consulting company based in Arlington, Virginia. We specialize in top-of-the-funnel sales activities such as high volume cold calling, targeted prospecting, digital marketing, and appointment setting. We help clients generate leads and book more sales meetings.

About the job

We are looking for a Salesforce/Mailchimp Email expert to create an email marketing funnel for our website.

He/she is responsible for setting OKRs, analyzing campaign performance, implementing improvements, and regular reporting on metrics and sales/leads generated from email marketing efforts.

Skills and Qualifications

• Proven work experience planning, developing, and managing email campaigns and automation
• Expertise in creating email marketing funnels and automation through Mailchimp and or salesforce
• Expert with Mailchimp and/or Salesforce Email Marketing Campaigns
• Excellent written communication and copywriting skills

Responsibilities and Duties

• Manage and build an overall email marketing strategy
• Help identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Analyze campaign performance and suggest improvements
• Proofread emails for clarity, grammar, and spelling
• Write newsletters for internal company emails
• Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue.