RESPONSIBILITIES

• The purpose of the job is to assist the Branding and Promotion team in the preparation of surveys, plans and budget;
• conduct desk and field surveys on brand performance, promotional effectiveness, competitors activities regularly;
• to assess and evaluate the brand image and customers’ media habits, preferences, perceptions and satisfactions about the Bank and its services;
• assist the team in coordinating exhibitions and trade fairs programs as deemed necessary to ultimately build the brand equity of the Bank.

JOB REQUIREMENT

Minimum Educational Qualification: B.A. in Marketing Management or in related fields.

Minimum Work Experience : 2 years of relevant experience.

Additional Skills:

• Comprehending and communication skills
• Analytical and creative skill
• Communication skills,
• Knowledge and skill in organizing and leading business firms
• Industry specific skills (products and services),
• Emotional Intelligence
• Data analysis and presentation skill etc.