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27 Sep 2021

Sales and Marketing Director at Best Western Plus Addis Ababa

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Job Description


REPORTS TO: General Manager

POSITION SUMMARY:

  • To oversee and manage sales staff and reservations to ensure maximum revenue, promotional coverage, and marketing opportunities are achieved.
  • The DOSM should work closely with revenue management and marketing functions, to develop strategies to maximize and grow market share.
  • Key Duties & Responsibilities
  • Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
  • Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.
  • Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
  • Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.
  • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.
  • Ensure hotel meets or exceeds budgeted goals.
  • Follow and track company cross-sell procedures.
  • Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
  • Assists with the development and implementation of promotions, both internal and external.
  • Creating a focus on attracting new business.
  • Attending and contributing to the monthly sales strategy meeting
  • Updating and owning the sales strategy & sales plan with the General Manager.
  • Review and approves any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.
  • Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
  • Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives.
  • Recommends monthly room nights target goals for sales team members.
  • Participates in sales calls with members of sales team to acquire new business and/or close on business.
  • Develop and send informative press releases to targeted lists highlighting all activities and promotions.
  • Maintain and expand corporate incentive program via direct mail, personal visits etc.
  • Oversee and ensure the updating of rates, promotions on hotel website, OTA’s (Online travel agents), GDS etc. without any rate parity.
  • Responsible for the training of sales managers and staff.
  • Follow and promote hotel standards with guests, co-workers.
  • Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc.
  • Monitors all day-to-day activities of direct reports.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Job Requirements

Required qualifications and competencies:

  • A degree in Marketing, Business administration, or MBA from a well-recognized university or college
  • Excellent command of written and spoken English
  • Ability to assess the market and work to increase the hotel’s share of business
  • Excellent IT skills including web design
  • Proactive and ability to work under pressure
  • Proven time management and organizational skills
  • More than five years’ experience in sales and marketing managerial Position, experience in four and five-star hotel is an advantage.
  • Proven record of good communication skills and the ability to work in a team
  • Commercially focused, have the ability to analyses market data and be results-driven
  •  Articulate, confident communicator at all levels both with colleagues and with clients.
  • Strong understanding of digital marketing including web analytics metrics and tools.
  • Ambitious, creative, and the ability to influence decisions.
  • High level of customer focus and understanding.
  • The ability to prepare and forecast annual budget
  • The ability to create new ideas.
  • The ability on interdepartmental communication




Method of Application

Submit your CV, copies of relevant documents and Application to  [email protected]
Use the title of the position as the subject of the email

Closing Date : 5 October. 2021





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